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Best Chocolate With a Message – 2007
Original Hip Hop Chocolates
Box-cutters were the beginning of Original Hip Hop Chocolates. Marcus, the artist and creative genius behind the concept, was pondering their significance after 9/11, contemplating how something so commonplace could be a weapon. So he made box-cutter chocolates in an attempt to face and conquer the new, frightening connotations of the item. He’s since expanded his reflections to include a communion of hip-hop, with his company selling shell-toed shoes, boomboxes, turntables and brass knuckles all made from chocolate. Eat something sweet, consider the meaning behind the medium, and consume a way of life. It’s esoteric, it’s philosophical, and above all, it’s tasty.